Hamel said the retailers who agreed to stock the Elexa products had no reservations. "They probably are, and probably should, play it safe." "If they market this too aggressively, they may alienate some customers," he said. Silverburg said traditionally conservative retailers are going to have be careful how they market sex toys, especially in rural areas. All organic swoops and lines, rather than veins and studs, they come in purple, clear and pearlescent white, instead of realistic flesh tones, and are sweetly named Ellipse, Luna and Little Gem, rather than the Hot Dogger. (They're currently being sold at London Drugs stores across British Columbia, Alberta, Saskatchewan and Manitoba.) Clearly designed to appeal to women, Play's massagers are the soft-core version of a sexual aid. In July, Durex launched a line of "personal massagers" under the name Play. Hamel said the company tried to solve both problems by selling the ring, along with a condom, in mainstream stores. More alarmingly, the company also found that half of women 20 to 24 who have sex do so without protection. Trojan found that women were largely embarrassed to shop for condoms and sex toys, she said. Hamel said Trojan came up with the idea to market the ring after interviewing women about their sexual habits. Elexa products are also displayed together at stores, and the packaging design is similar across the product line. She said the entire Elexa line was designed with sexual protection as the focus - every vibrating ring is prepackaged with a condom. Veronique Hamel, director of marketing at Trojan parent company Church and Dwight, shunned the term "sex toy," preferring "sexual well-being product." Sex columnist Josey Vogels, who appeared at Trojan's Elexa release party last week, described the ring as a "beginner's intro to sex toys," recommended for women who are interested in perking things up in the bedroom but are intimidated at the thought of going into a "scary sex shop."Īt Shoppers, the Elexa line will be found in the feminine-care aisle.Įlexa's makers are keen to portray the lineup as a concept rather than a number of distinct products. It includes "freshening cloths," "intimacy gel" and a vibrating ring. The products being carried by the stores are a line developed by Trojan called Elexa. "I'm thrilled to be living in a country where we can do that." "People have a disposition to explore sexuality," said Cory Silverburg, a sex educator and co-owner of Come As You Are, a Toronto sex toy, book and video store. "It would be naive of us to think every product we stock would meet the approval of every single customer in the store."Īccording to some sex educators, it underscores a growing acceptance for open discourse about sex in Canada. He added, however, that some of Wal-Mart's customers will undoubtedly disapprove. Therefore, a new condom should be applied each and every time before any such contact occurs.But Wal-Mart Canada spokesman Kevin Groh said the product line is a good fit, as the company caters to the Canadian mainstream and, as such, carries products that reflect mainstream tastes. During intimate contact, lesions and various body fluids can transmit STDs. Failure to do so may result in the loss of the benefits of a condom. For maximum benefits, it is important to follow the instructions on the enclosed insert. Elexa Brand Latex Condoms, when used properly, may help reduce the risk of catching or spreading many Sexually Transmitted Diseases (STDs) such as syphilis, gonorrhea, chlamydia infections, genital herpes, and AIDS however, they cannot eliminate the risk. Any use of Elexa Brand Latex Condoms for other than vaginal intercourse can increase the potential damage to the condom. Elexa Brand Latex Condoms, when used properly, are highly effective against pregnancy - although no contraceptive can guarantee 100% effectiveness. Used properly, latex condoms help reduce the risk of pregnancy and also help reduce the risk of HIV (AIDS) and many other sexually transmitted diseases. Condom Facts: Bulbous end, ribbed, lubricated latex condoms 54 mm. Elexa is premium line of sexual well-being products created from a woman's perspective and designed to help you realize a more fulfilling sex life. Enjoy the freedom to focus more completely on the pleasure of intimacy. Our Stimulating Condoms are ribbed and contoured for your extra enjoyment, stimulating your most sensitive areas during lovemaking. Discover the difference a little extra stimulation can make. If used properly, latex condoms will help to reduce the risk of transmission of HIV infection (AIDS) and many other sexually transmitted diseases.
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